Lust is a bold and refreshing dramedy about four lifelong friends - Anette, Nadia, Ellen, and Martina - who are forced to re-examine their desires when science and real life collide. When Anette, a public health researcher, publishes a study proving that sex has major health benefits, the findings spark more than just media attention. Within their close-knit circle, the results unleash candid conversations, uncomfortable truths, and unexpected adventures as each woman begins to question how her own sex life measures up against the chaos of careers, partners, parenting, and aging.

Blending sharp humor with raw honesty, Lust shines a light on female sexuality, middle age, and modern relationships with both wit and warmth. At its heart, the series is about friendship - how it sustains us through crises, fuels our courage to challenge taboos, and reminds us that it’s never too late to rediscover desire.